Twojakawka branding
Category:
Branding
Industry:
Cafés
An appetizing and distinct visual identity for a startup offering a coffee subscription. See how I combined a thoughtful logo, warm colors, and a series of nearly 30 advertising creatives to create a brand you want to make part of your daily ritual.
Expressive branding and advertisements that build a new habit
For the brand TwojaKawka.pl, I created a visual identity and a complete set of promotional materials. The task was to combine the interests of three different groups in one project: coffee lovers, companies looking for benefits for employees, and partner cafes.
Synergy of two concepts: I tested two directions – from a warm, illustrative style to a modern and geometric one. Ultimately, we combined a modern signet (a synthesis of a jackdaw bird and a coffee bean) with a warm, coral-brown color palette, achieving the perfect balance between professionalism and a friendly atmosphere.
Brand Hero: A charming illustration of a jackdaw in various versions (e.g., on a bicycle) adds lightness to the communication and helps personalize individual subscription packages.
Comprehensive advertising campaign: I designed a package of nearly 30 static and animated advertising formats for social media and Google Ads campaigns (targeted at both individual and B2B clients).
The result? Cohesive, eye-catching branding that sets the brand apart in the market and makes the new subscription service immediately evoke positive emotions.