Luminosa branding & print
Category:
Branding
Industry:
Beauty
A comprehensive visual identity created for a premium beauty brand. See how to build an image full of class, tranquility, and luxury using a minimalist color palette, elegant typography, and refined printed materials.
Elegant branding that sets the brand apart in the premium market
For the Luminosa brand, I created a cohesive visual identity designed to attract demanding clients seeking high quality, tranquility, and professionalism. The design proves that true luxury lies in moderation, space, and refined details.
Flexible logo system: I designed a horizontal logotype, a modular variant, and a minimalist brandmark, allowing for a consistent brand presentation on any medium — from a tiny social media icon to printed materials.
Thoughtful palette and typography: The identity is based on a muted color scheme (deep wine, warm beige, and dusty pink) and a contrasting combination of elegant, serif typography with a legible supporting typeface.
Comprehensive materials (print & digital): I prepared a full set of corporate materials — business cards, gift vouchers, letterhead, as well as templates for social media posts and stories, creating a consistent brand image at every touchpoint with the client.
The result? A distinctive, feminine premium brand image that builds trust, stands out from the competition, and naturally communicates the high quality of the services provided.