Margo77 Handmade
Category:
Branding
Industry:
Handicrafts, handmade
A warm, custom visual identity for a brand creating unique yarn handcrafts. See how I refreshed the iconic logo and created a complete set of materials – from personalized packaging accessories to clear instructions for customers.
Warm, refined brand image of a handicraft brand
Margo 77 is a brand created with passion and heart. The challenge was to give its visual identity a new glow while maintaining the sentiment and atmosphere that customers have already come to love.
New life for the existing logo: The previous mark became the basis for creating a more modern yet still warm logotype. It gained lightness and legibility while maintaining its unique, personal character.
Materials that take care of the customer experience: Among other things, a clear, illustrated guide on how to take measurements was created (making custom orders easier) along with a dedicated series of Instagram icons that organize the brand's profile.
Details in order packaging: Every package leaving the workshop gained a unique touch thanks to consistent thank-you tags and decorative floral stickers for the packaging.
The result? A consistent, proprietary visual identity that emphasizes the artisanal quality of the products, builds a close relationship with the audience, and makes unboxing an order a small celebration.