Źródło smaku branding
Category:
Branding
Industry:
Food
Comprehensive visual identity for a family-owned manufactory of natural cold-pressed juices. See how I combined freshness, artisanal quality, and premium style to create the design—from the logo and labels to consistent social media communication.
Fresh, appetizing branding that stands out on the shelf
Ania and her brand Źródło Smaku create natural juices from local fruits and vegetables. The main task was to translate this homemade passion and uncompromising quality into a modern visual language that builds the image of a premium product, yet remains close to nature.
A mark full of meaning: I designed a brandmark combining the motif of an apple and a leaf in a light, linear style. The whole is complemented by the slogan "Naturally. Locally. From the heart", which communicates the brand's values from the very first contact.
A palette straight from the orchard: The base is formed by natural shades of green combined with warm white and accents of juicy, apple red and ripe beetroot. Such a combination catches the eye and immediately evokes associations with freshness.
Label and packaging system: I created a clear graphic layout for bottles and bag-in-box bulk packaging. The bright section with the name and flavor number facilitates identification on the shelf, while the custom background pattern adds a unique character to the design.
Cohesive social media and materials: I prepared templates for posts, stories, as well as printed tags and business cards with a QR code, thanks to which the brand communicates with customers in an organized and encouraging way.
The effect? A distinctive branding smelling of nature that effectively builds the brand's position in the craft products market and facilitates introducing new flavors to the offer.